§ Resources · Buyer's guide · 12 min read

Picking a pitch.

"Smaller pitch = better" is the most expensive lie in LED. Here's the actual decision framework — viewing distance, content, ambient light, and budget — written down so you can self-spec before you talk to a vendor.

What pixel pitch actually is

Pixel pitch is the distance — in millimeters — from the center of one LED to the center of the next. A 1.5 mm pitch panel has LEDs spaced 1.5 mm apart; a 6 mm pitch has them spaced 6 mm apart.

Smaller pitch = higher resolution per square meter. A 1.5 mm panel has roughly 444 444 LEDs per m²; a 6 mm panel has 27 778. Sixteen times more LEDs to manufacture, calibrate, drive, and (eventually) replace.

The 1× rule of thumb

The minimum viewing distance where individual LEDs disappear into a smooth image is roughly pitch in mm × 1 ft. So:

  • 1.5 mm → ~1.5 ft minimum (XR cameras & foreground talent)
  • 2.5 mm → ~2.5 ft (premium retail, lobby walls within arm's reach)
  • 4 mm → ~4 ft (corporate concourse, hospitality)
  • 6 mm → ~6 ft (large stage backdrop, sports stadium concourse)
  • 10 mm → ~10 ft (stadium ring, billboard)

This is a rule of thumb, not a law. For broadcast and XR you want a healthy margin — typically 2× the rule, because cameras zoom and focus.

Camera distance matters more than human distance

For XR / virtual production, the relevant viewer is the camera lens — and the camera moves. If you're shooting a car commercial at 4 m from the wall with a 50 mm lens, your effective resolution requirement is way higher than a 4 m human eyeball. Rule of thumb: divide the rule-of-thumb distance by 2 for any camera-facing wall.

Content drives pitch

Solid colors and slow camera moves hide pitch. Fast motion, fine type, and high-contrast geometry expose it. For a stadium ring showing sponsor logos at 10 m+, 10 mm is fine. For a retail wall showing product detail at 3 m, you need 2.5 mm or finer.

Ambient light penalty

Smaller pitch panels typically have lower brightness ceilings (more LEDs in the same heat budget). For full-sun outdoor, you may need to step UP a pitch class (e.g., 4 mm Hydrus instead of 2.6 mm Orion) just to hit the brightness needed.

Budget reality

Halving the pitch roughly quadruples the cost per square meter. The temptation is always to go finer; the production-tested truth is that the right pitch lets you spend the savings on better content, better processing, and a real calibration program.

Pisces matrix

  • Orion XR (1.56 / 1.95 / 2.6 mm) — XR volumes, broadcast sets, premium corporate.
  • Draco XR (3.91 / 4.81 / 6.25 mm) — load-rated stage floors, large LED rings.
  • Hydrus (2.6 / 2.9 / 3.9 / 4.8 mm) — outdoor architectural, stadium, billboard.
  • Tadpole (1.25 / 1.5 / 1.8 / 2.0 / 2.5 mm) — retail, lobby, trade show.
  • Custom geometry — Orion or Hydrus, cut to any radius.

When to call us

Got a viewing distance, a budget, and a content style? Email [email protected] with those three numbers and we'll come back inside one business day with a pitch recommendation. Free, no gate, no salesperson first.