Retail spiral.
A sculpted 1.5 mm LED spiral wrapping the central atrium of a multi-story luxury retail flagship. Cinema-grade color, low ambient calibration, retail-floor durable.
The brief.
The architectural concept centered on a spiral atrium "ribbon" that became LED — playing brand films, runway content, and ambient color treatments depending on time of day. Cinema-grade, but in retail lighting, on a curved surface.
The build.
Custom-radius Orion XR cabinets, each cut on the Houston floor to match the architect's spline. HDR-10 with a custom low-ambient calibration target. A night-only install (the store stayed open during the day) ran on schedule and on budget.